BioTrainer News
Fitness Technology Expert Jordan Gold Joins BioTrainer Team
BOCA RATON, Fla. -- Respected expert on the melding of fitness and technology, author, and Internet strategist, Jordan Gold, joins the BioTrainer™ marketing team to launch the BioTrainer Weight Loss System™ online monitoring program and its soon-to-be-live community user site. Gold is the author of nine books including "Get Fit with Technology -- How to Lose Weight Using Your PC" and is CEO of Global Content Strategies, an Internet consulting firm in Arcadia, CA.
Mr. Gold will focus his expertise on BioTrainer's subscription-based monitoring program, the first-ever program of its kind able to accurately track weight loss on a daily basis. A specialist in online subscription programs, Gold's career aligns perfectly with BioTrainer. "All of the pieces of the BioTrainer puzzle are coming together with a synergy rarely seen online," says Gold. "I'm very excited about BioTrainer and joining the BioTrainer team. BioTrainer is a remarkable combination of giant consumer need, timely fitness technological breakthroughs, and Internet compatibility that got me so excited about BioTrainer's future. Not only is it the best fitness value on the market, but it also aligns itself perfectly with clinical data showing that people who integrate consistent online monitoring into their weight loss program lose an average of three times more weight than people who don't. Adding the revolutionary new BioTrainer exercise monitor to this equation spells blockbuster potential. It is undoubtedly the most effective technology-driven weight loss system available today."
The brainchild of prominent marketing guru Patrick Cioffi, Jr., CEO of Premier Partners Marketing who owns BioTrainer's exclusive worldwide rights, the BioTrainer Weight Loss System combines the precise caloric burn monitoring capability of the BioTrainer activity monitor with the online monitoring program to give users the unprecedented ability to accurately measure and track both calorie burn and calorie intake.
"If it hadn't been for Jordan's book, I might not have seen the potential for the BioTrainer monitoring program technology as a mainstream consumer product," says Cioffi. "What a pleasure it is to actually bring Jordan onboard to take the BioTrainer user's experience to the next level and to help us realize the potential of this unique opportunity. With his help, the BioTrainer monitoring program will be an extremely powerful new tool for consumers to increase the potential for effective and long-term weight loss."